Marketing Effectiveness in Banking

Marketing Effectiveness in Banking



Price: ₹ 368.00
(as of Jan 26,2021 00:55:39 UTC – Details)

rd sharma

ASIN 8126114010

This Book Provides Useful Insights Into Ongoing Marketing Practices In The Indian Banking Industry And Relevant Literature On Bank Marketing. The Paper In The Book Are Descriptive, Analytical And Explorative In Nature Covering Various Components Of Bank Marketing, Viz., Customer Satisfaction, Relationship Marketing, Online Banking Etc. Suitable Strategies Have Also Been Suggested For Maintaining And Enhancing Adequate Level Of Marketing Culture In The Indian Consumer Banks Vis-À-Vis Through Marketing Research Projects On Different Aspects Of Marketing. Hence, This Book Will Be Of Immense Help To The Academicians, Researchers, Students And Policy Makers.


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